VIP RECEPTION & AWARDS
Saturday 3/29/25
NEW YOU Awards/Events Day
Friday 3/28/25
NEW YOU Beach Club Presented by Grand Cosmetics
Experience the 2025 NEW YOU Awards:
On Saturday, March 29, the 10th Annual NEW YOU Awards took center stage at the 1 Hotel South Beach.
The event began with an expansive exhibit hall showcasing beauty innovations and products, including a 16-foot beauty bar offering influencers, finalists, attendees and industry execs the chance to create their own custom goodie bags.
Brand partners like Ardell, Grande Cosmetics and Vital Red Light mingled with attendees and influencers showcasing or launching their latest products.
NEW YOU Beach Club
VIP Welcome Reception | Friday March 28th, 2025
W Hotel South Beach
NEW YOU Beach Club is a new experience engaging VIP invited attendees for content, cocktails and connections!
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NEW YOU Awards Show
The NEW YOU awards ceremony streamed live for the first time, to a global audience, compliments of sister entity The NEW YOU Studio (Fort Lauderdale based). The live stream included a press-filled red carpet, the Future of Beauty panel, as well as the 60-minute awards show.
The Future of Beauty
Panel & Podcasts
The highly anticipated “Future of Beauty” panel discussion, moderated by Reesa Lake, VP of Creator Agency Partnerships at LTK, featured industry heavyweights such as Anastasia Soare, celebrity makeup artist Patrick Ta, Diana Madison, and Achieng Agutu, who shared valuable insights on the future of beauty, product creation stories and entrepreneurial advice from the entrepreneurs themselves.
NEW YOU Awards 2025 Stats
Awards Entries
600+
Winners
17
Attendees
400
PR Impressions
32M
EXPERIENCE THE NEW YOU AWARDS BEAUTY BAR
Be the first to know, from the exhibiting brands themselves, new brand launches and product innovations. Curate your own goodie bag with samples from the BAR or the exhibiting brands. Influencers, finalists and industry execs explore and connect in the Exhibit Hall, Atrium at the 1 Hotel.
