TWO DAYS OF BEAUTY’S LEADING BRANDS & CREATORS.
DAY ONE
VIP WELCOME PARTY
GARDEN OF EDEN THEME
Friday, 3.19.27 | 7-10 PM
Brand activations, content, celebrities, cocktails, and networking.
DAY TWO
BEAUTY LIVE EVENT
where beauty goes live.
Saturday, 3.20.27 | 10 AM-3 PM
10–11:30 AM - Beauty Bar VIP bags – First 100arrivals*
Exhibit Hall & sampling opens,
Watch Top Creators Sell Live & Celebrity Podcasts Film Live
11AM–12 PM- NEWy Pitch Off Competition
Food & Beverage
Networking Break
1PM–3 PM - Panel Discussions
TikTok: Scaling Your Brand
Marketplaces & Retail 101
6 Figure Tips Creator Panel
DAY TWO
NEW YOU BEAUTY AWARDS LIVE
Saturday, 3.20.27 | 4-6:30 PM
4-5 PM - Red Carpet
Live-streamed, press-filled& bilingual
5-6:30 PM - Awards Ceremony
Live streamed presentation of awards, giving sponsors real-time shop the winner commerce moments throughout the ceremony.
VIP GARDEN OF EDEN
BEAUTY LIVE EVENT
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BEAUTY AWARDS LIVE
2026 NEW YOU AWARDS RECAP
On Saturday, March 28, the 11th Annual NEW YOU Beauty Awards took center stage at the 1 Hotel South Beach.
The event began with an expansive exhibit hall showcasing beauty innovations and products, including a 16-foot beauty bar offering influencers, finalists, attendees and industry execs the chance to create their own custom goodie bags.
The highly anticipated “Future of Beauty at Commerce” panel discussion, moderated by Diana Madison of Diana Madison Beauty, featured industry heavyweights such as Farouk Shami founder of the global hair care empire behind CHI, BioSilk, Lindsey Peterson Head of Beauty at Ground AI, Dawn Hilarczyk COO of Borghese, YJ Won VP of Portfolio Strategy and Marketing at Estée Lauder, Autumn Yarbrough founder and CEO of NU Standard, Carmen Bauza, former member of the Board at Walmart, now CEO and President of CRB Retail Advisors.
Brand partners including CHI Haircare, Patrick Ta Beauty, Grande Cosmetics, Stripes Beauty by Naomi Watts, YSE Beauty by Molly Sims and more mingled with attendees and influencers showcasing or launching their latest products.
NEW YOU Beauty Awards
The NEW YOU beauty awards ceremony streamed live, to a global audience, compliments of sister entity The NEW YOU Studio (Fort Lauderdale based). The live stream included a press-filled red carpet, the Future of Beauty panel, as well as the 90-minute awards show.
PANEL DISCUSSIONS & PODCASTS
Moderating "The Influence of Beauty" panel discussion was Emmy-winning host and style expert Jeannie Mai. She’s joined by two powerhouse voices shaping today’s beauty culture:
- Rachel Zoe, legendary stylist and fashion authority, whose work on runways, red carpets, and award season has defined how fashion and beauty intersect for decades.
- Patrick Ta, celebrity makeup artist and founder of Patrick Ta Beauty, whose signature glowing, sculpted looks dominate both social feeds and Hollywood’s biggest nights.
NEW YOU Awards 2026 Stats
Awards Entries
600+
Creator & Influencer Reach
93M
Celebrity & Influencer Attendees
165
Media Impressions
2.9B
EXPERIENCE NEW YOU BEAUTY LIVE
Be the first to know, from the exhibiting brands themselves, new brand launches and product innovations. Snag your goodie bag with samples from the Beauty BAR and the exhibiting brands. While influencers go live, finalists and industry execs network and everyone shops the brands LIVE.
SPONSORSHIP INFORMATION
Speak to our team to create a Sponsorship Package that works for you!
