SAVE THE DATE
NEW YOU AWARDS 2027 | March 19-20th, 2027 | NOBU Eden Roc Hotel, Miami Beach, FL
Experience the 2026 NEW YOU Awards:
On Saturday, March 28, the 11th Annual NEW YOU Beauty Awards took center stage at the 1 Hotel South Beach.
The event began with an expansive exhibit hall showcasing beauty innovations and products, including a 16-foot beauty bar offering influencers, finalists, attendees and industry execs the chance to create their own custom goodie bags.
The highly anticipated “Future of Beauty at Commerce” panel discussion, moderated by Diana Madison of Diana Madison Beauty, featured industry heavyweights such as Farouk Shami founder of the global hair care empire behind CHI, BioSilk, Lindsey Peterson Head of Beauty at Ground AI, Dawn Hilarczyk COO of Borghese, YJ Won VP of Portfolio Strategy and Marketing at Estée Lauder, Autumn Yarbrough founder and CEO of NU Standard, Carmen Bauza, former member of the Board at Walmart, now CEO and President of CRB Retail Advisors.
Brand partners including CHI Haircare, Patrick Ta Beauty, Grande Cosmetics, Stripes Beauty by Naomi Watts, YSE Beauty by Molly Sims and more mingled with attendees and influencers showcasing or launching their latest products.
NEW YOU Beauty Awards Show
The NEW YOU beauty awards ceremony streamed live, to a global audience, compliments of sister entity The NEW YOU Studio (Fort Lauderdale based). The live stream included a press-filled red carpet, the Future of Beauty panel, as well as the 90-minute awards show.
Panel Discussions & Podcasts
Moderating "The Influence of Beauty" panel discussion was Emmy-winning host and style expert Jeannie Mai. She’s joined by two powerhouse voices shaping today’s beauty culture:
- Rachel Zoe, legendary stylist and fashion authority, whose work on runways, red carpets, and award season has defined how fashion and beauty intersect for decades.
- Patrick Ta, celebrity makeup artist and founder of Patrick Ta Beauty, whose signature glowing, sculpted looks dominate both social feeds and Hollywood’s biggest nights.
NEW YOU Awards 2026 Stats
Awards Entries
600+
Winners
27
Attendees
300
PR Impressions
33M
EXPERIENCE THE NEW YOU AWARDS BEAUTY BAR
Be the first to know, from the exhibiting brands themselves, new brand launches and product innovations. Curate your own goodie bag with samples from the BAR or the exhibiting brands. Influencers, finalists and industry execs explore and connect in the Exhibit Hall, Atrium at the 1 Hotel.
Sponsorship Information
Speak to our team to create a Sponsorship Package that works for you!
